Research and data

Strategic Actions Based on Research

Aroostook County Tourism (ACT) prides itself on being a data-driven organization. On an annual basis, published data sets and traveler information gives valuable insight into who has responded to marketing campaigns, visited the region, and what inspired their visit.

The visitation data and economic impact reports listed below provide critical insight into the growing tourism industry of Aroostook County and Maine.

Special Reports and Visitation Data Sets

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The economic impact of tourism and visitation to Maine and Aroostook County make it third largest industry in the region behind forestry and agriculture. In 2024 visitors spent $167,149,200 dollars in the region that made an economic impact of $249,889,200. This was down 1.4% as compared to the same period in 2023. For 2024 visitation to The County was down 9.7% (300,200 total visitors counted) while overall tourism to Maine was down 2.4%. 32% of all visitors to Aroostook County came from Maine while 67% of visitors came from just seven Canadian Providences and U.S. States.

Tourism is a growing industry in Aroostook County and there is not part of the economy that is not affected by tourism and leisure travel.

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