Van Buren, Maine proudly celebrates its heritage as Maine's Christmas Town during its annual Christmas in July Festival. Nestled along the St. John River in the heart of the St. John Valley, Van Buren has long been connected to Maine's Christmas tree industry, with generations of families helping grow and harvest the trees that bring holiday cheer to homes across the country. Each summer, that legacy comes to life with a festive weekend filled with holiday spirit, small-town hospitality, and family-friendly fun in the warmth of July.
The celebration features a lively craft fair, live music, local food vendors, children's games, bounce houses, face painting, and a special summer visit from Santa Claus. Festival favorites include the Glow Run, pickleball and cornhole tournaments, horseback rides, boat rides on the St. John River, and the always-popular duck race. With activities for all ages and a uniquely northern Maine tradition you won't find anywhere else, Christmas in July is one of the St. John Valley's signature summer events and a perfect reason to experience Van Buren's holiday spirit—no matter the season.
Van Buren, Maine, is the gateway to the St. John Valley and sits on the banks of the St. John River along the Canadian border, with a border crossing that connects directly to the Trans-Canada Highway. Located on the historic Pine Tree Trail and the St. John Valley/Fish River National Scenic Byway, Van Buren is known as Christmas Town for the number of Christmas trees grown here. The community celebrates that identity each summer with its Christmas in July festival. The town is rich in Acadian culture and traditions, with wonderful public art installations throughout downtown and at the seaplane landing on the St. John River. Van Buren is a hub for winter recreation and Nordic skiing Maine's Aroostook County, making it a year-round destination family fun.
Aroostook County hosts a variety of vibrant events throughout the year. From the world-renowned Can-Am Crown International Sled Dog Race in winter to the lively Northern Maine Fair in summer, there's always something exciting happening. Other highlights include the Crown of Maine Balloon Fest, Potato Blossom Festival, and the Scandinavian Houlton Arts and Crafts Fair. These events celebrate the region's culture, heritage, and natural beauty, offering unforgettable experiences for locals and visitors alike.
Places to go, things to see and what to do—all neatly laid out. Begin your Aroostook adventure with the official travel guide to ensure the only surprises during your trip are the good ones.
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