New Sweden, Maine celebrates the Midsommar Festival, recognized as one of the most authentic celebrations of Swedish heritage in New England. Rooted in time-honored traditions, this gathering features a maypole ceremony, where the pole is spectacularly dressed in fresh local wildflowers, including brilliant lupines and lilacs. Surrounded by a living tapestry of generations dancing in hand-woven flower crowns, the festival captures a real storybook atmosphere.
Beyond the visual traditions, the festival also hosts a gathering of traditional Nordic folk music. Renowned fiddlers from across the United States and Canada gather to play traditional tunes. And the food is unforgettable, highlighting a communal smorgasbords and authentic Swedish baking, showcasing recipes passed down through founding families in the area.
New Sweden, Maine, proudly celebrated as the vibrant heart of the “Maine Swedish Colony,” is a captivating and historic town in Central Aroostook that offers a beautifully preserved look into Scandinavian heritage, cultural pride, and serene rural life. Founded in 1870 under a special state immigration program led by W.W. Thomas, the community fiercely honors its roots at the New Sweden Historical Society Museum and the landmark Capitol Building, where visitors can view traditional folk costumes, antique tools, and immigrant artifacts. The town comes alive with authentic tradition every summer during its famous Midsommar Festival, featuring traditional Swedish dancing around the maypole, and again in December for the beautiful festival of St. Lucia. Outdoor enthusiasts can access the region’s expansive networks of 2,300 miles of snowmobile trails and 1,300 miles of ATV trails, or enjoy quiet winter recreation cross-country skiing along scenic, snow-covered roads. Framed by rolling hills, historic evergreen forests, and a legendary community warmth, New Sweden perfectly captures the rich cultural legacy, resilience, and unique charm of northern Maine.




Aroostook County hosts a variety of vibrant events throughout the year. From the world-renowned Can-Am Crown International Sled Dog Race in winter to the lively Northern Maine Fair in summer, there's always something exciting happening. Other highlights include the Crown of Maine Balloon Fest, Potato Blossom Festival, and the Scandinavian Houlton Arts and Crafts Fair. These events celebrate the region's culture, heritage, and natural beauty, offering unforgettable experiences for locals and visitors alike.
Places to go, things to see and what to do—all neatly laid out. Begin your Aroostook adventure with the official travel guide to ensure the only surprises during your trip are the good ones.

Take us on your Aroostook adventure and mark new trails when you share #VisitAroostook on your shots and videos. No one explores quite like you!